Google Ads Conversion Tracking - What Should You Use to Get Conversions?

Introduction: 

When running advertising campaigns on Google Ads, it is crucial to track conversions effectively. Conversion tracking allows you to measure the success of your ads by monitoring the actions taken by users after interacting with them. By implementing conversion tracking, you provide valuable data to the Google Ads algorithm, enabling it to optimize your campaigns for better results. In this article, we will discuss the importance of conversion tracking and the steps to set it up for your Google Ads campaigns.

Why Conversion Tracking is Essential:

Conversion tracking serves as a vital tool for advertisers, enabling them to gauge the effectiveness of their ad campaigns. By accurately tracking conversions, you can:

Measure Campaign Success: Conversion tracking allows you to quantify the number of desired actions taken by users, such as purchases, form submissions, or app downloads. This data helps you understand which campaigns are generating the most valuable results.

Optimize Campaign Performance: With conversion tracking in place, the Google Ads algorithm can analyze the data and make data-driven decisions to optimize your campaigns. By identifying successful keywords, placements, or ad formats, you can allocate your budget more effectively.

Improve Return on Investment (ROI): By tracking conversions, you gain insights into the cost per conversion, conversion rate, and overall ROI of your advertising efforts. This information allows you to allocate your budget to the most profitable campaigns and make informed decisions about future investments.

Setting Up Conversion Tracking:

To get started with conversion tracking in Google Ads, follow these steps: Identify Conversion Goals: Determine the specific actions you want users to take on your website, such as completing a purchase, filling out a form, or subscribing to a newsletter.

Set Up Conversion Actions: In your Google Ads account, navigate to the "Tools & Settings" menu and select "Conversions." Create a new conversion action for each desired action on your website, specifying the details such as the conversion name, value, and tracking method. Install Tracking Code: Once you have set up conversion actions, you will receive a tracking code snippet. This code needs to be placed on the relevant pages of your website, typically on the thank you or confirmation page that users see after completing a conversion.

Test and Verify: After installing the tracking code, conduct tests to ensure it is functioning correctly. Google Ads provides tools to validate conversions and troubleshoot any potential issues. Use Conversion Data to Optimize Campaigns: As conversions start to accumulate, monitor the performance metrics in your Google Ads account. Analyze the data to identify patterns, trends, and opportunities for optimization. Adjust your targeting, bidding, and ad creatives based on the insights gained from conversion tracking.

Conclusion:

In the world of online advertising, tracking conversions is paramount to the success of your Google Ads campaigns. By implementing conversion tracking and consistently monitoring the data, you can make informed decisions to optimize your campaigns, improve ROI, and achieve your advertising goals. Remember, conversion tracking provides the necessary foundation for the Google Ads algorithm to work its magic and deliver the best possible results for your business.